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Evaluating the New Mexico Server Education Act
Principal Investigator: Robert F. Saltz, Ph.D.

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System Requirements: This presentation contains digital video, which utilizes Windows Media Player 7/8 and is best viewed on a computer with at least a Pentium III/450 MHz or better processor and a DSL/ISDN (256 kbps) Internet connection. To avoid playback interuptions, it is recommended all e-mail applications are closed while viewing.

 

In 1993, the New Mexico Legislature passed the Alcohol Server Education Act mandating that every seller or server of alcoholic beverages in the state complete a program based on an approved curriculum and taught by approved schools and instructors.

The overall purpose of the Act is to (a) enhance the professionalism of persons employed in the alcoholic beverage service industry; (b) establish a program for servers, licensees, and their lessees that examines the effects of alcohol, ways of recognizing problem drinkers, and the legal liabilities of serving and selling alcoholic beverages in the state of New Mexico; (c) reduce the number of persons who drive while under the influence of intoxicating beverages and mitigate the physical and property damage caused by that behavior; and (d) reduce the frequency of alcohol-related birth defects.

The goals of the evaluation of the New Mexico Server Education Act are to:

  • Observe the impact of the law on serving practices within the state, and

  • Identify those factors that facilitate or obstruct its ability to change that behavior and, in turn, reduce alcohol-related deaths and injuries.

To that end, the design has two primary components: an observational study of the law's impact, and an experimental component to explore the question of whether the law's impact may be enhanced through supplementary training (that focuses on skill development), through a more visible enforcement of the training law (as well as laws against serving intoxicated patrons), and a combination of the two (a basic 2 X 2 factorial design). Thus, there is a "natural experiment " in which to not only evaluate the effectiveness of the new law as it stands, but also "probe " through specific program enhancements to see if the law has an even greater potential impact than one we would passively observe.

 

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