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Sacramento Neighborhood Alcohol Prevention Project
Principal Investigator: Paul J. Gruenewald, Ph.D.
Project Director: Andrew J. Treno, Ph.D.

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The Sacramento Neighborhood Alcohol Prevention Project (SNAPP) will implement a series of preventive interventions to reduce drinking and alcohol-related problems among young people in two largely Mexican American and other minority neighborhoods of Sacramento, California. The interventions are designed to alter underage and young adult drinking practices unique to Mexican American and other minority youth; presenting a focus upon social as well as physical access to alcohol. The environmental interventions proposed for this five-year project include a Community Awareness component, a Responsible Beverage Service component, an Underage Access component, an Enforcement component, and a Community Mobilization component. These interventions will be phased into the two neighborhoods at different times allowing a comparison of intervention effectiveness.

Data collection will take place throughout the five years of the project within both neighborhoods and in the remaining areas of Sacramento. Replicated cross-sectional telephone surveys, underage purchase surveys, measures of responsible beverage service, and archival data will be used to assess program efficacy. The project will use a quasi-experimental design to assess the efficacy of the intervention with phased interventions to allow comparison of changes in outcomes in the southern and northern neighborhoods while using the rest of the city as a control.

As an important aspect of project design, SNAPP will collect scientific data from each neighborhood, and feed this information back to significant neighborhood actors and the neighborhood at large (Community Awareness component). Areas of scientific inquiry include (1) patterns of alcohol use and alcohol-related problems among Mexican American and other minority youth and (2) the relationships between alcohol availability, outlet density, alcohol use, and alcohol-related problems within the SNAPP intervention neighborhoods. Results of the SNAPP intervention evaluation and scientific program will establish scientific bases upon which to develop future neighborhood-based preventive interventions among Mexican American and other minority populations in the U.S.

 

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