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K
Joel
W. Grube, Ph.D.
Principal
Investigator
Alcohol Advertising: A Study of Children and Adolescents
"Young people have well developed beliefs about alcohol, even before
they have experience with drinking. Although parents, peers, and other environmental
influences are important in shaping these beliefs, and ultimately drinking behaviors,
alcohol advertising may also be a source through which children and adolescents
learn about alcohol."
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